Seth Godin On Standing Out In Business

Be remarkable and speak to those who want to listen.

Two simple rules Seth Godin believes define the new world of marketing and business success. The general thought is that we are so inundated with products and services that, without being remarkable, there is no way to get noticed. Playing in the middle is a great way to get ignored. Developing for the finges is the way to get attention and have people start talking about what it is you're doing and creating. Even small changes make a big difference because, as any ad man will tell you, perception is the single largest intangible factor in a marketing campaign's success.

Many of these campaigns are now viral and based on consumers talking about their own experiences through the many social media platforms. Finding the consumers who appreaciate your product is the best way to garner a volunteer sales force. Let them tell one person who tells one person who tells a group of people and you have a better advertising campaign than any commercial you could put on TV. Do this by standing out and being different.