The NYTIMES ran this article today about a partnership agreement between Foursquare and BRAVO Network. Foursquare, a mobile phone app that allows people to explore towns and give reviews and tips, has partnered with BRAVO to engage viewers on locations inspired by their shows. It's another step in the interaction companies are looking for with their consumers as mobile apps allow for constant connection. This is a fairly groundbreaking agreement that will likely inspire many other networks to follow suit.
BRAVO WORKS WITH FOURSQUARE TO ENGAGE FANS ON PHONES.
Sunday, January 31, 2010
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