Mobile app development companies may soon rival software pioneers like Microsoft.Apps are remarkable not only because of the functions they can simplify, but also because of their revenue potential:
1. Consumers purchase the apps.
2. Users are exposed to advertising embedded within the app
3. In certain situations, digital products can be bought to enhance game play
That is a remarkable business model. The digital products are the smartest aspect of this operation and the most successful developers have a keen understanding of this. Further, every click is being recorded and analyzed to increase productivity and profitability. Venture Capital firms have taken notice and are investing and incubating these companies at increasing rates.
There are relatively few barriers to entry in this market. By all accounts, learning to write the software is an easy task and the hardest part has been gaining approval from Apple. Google is attempting to take away that obstacle allowing a much freer process of getting apps onto phones operating on their Android system.
The next step is combining the everyday functions of these apps with a serious, branded business purpose. Corporations are writing programs to allow their employees in the field to work directly within their systems. This can be accomplished by almost anyone with an IT department and a little training. Also, the movement to Augmented Reality in combining the Internet and what is seen in front of you should be a huge breakthrough, and it can only happen with a phone.
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